Are you new to market research or do you need a refresher course in basic survey tabulation principles? The following guide will help you better understand how to read and interpret the results of your survey project.

A crosstabulation (or "crosstab") is a table displaying survey results. It resembles a spreadsheet with multiple rows and columns, typically where the rows are tabulated survey responses and the columns are subgroups for analysis. Survey data can be analyzed in a variety of ways, but basic crosstabs remain a powerful tool in exploring your data. The best way to describe a crosstab and its components is by looking at an example. Move your cursor to any areas within the below table to display descriptions of each table element.